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2009 IM Checklist














Home 2009 IM Checklist Niche Expert Steps




















My sincere thanks for my friend and mentor Jim Daniels for providing this very succinct and to-the-point checklist. All the cross links in here belong to him. I just wanted to post it to my site for my own personal use. But feel free to peruse them yourself, or visit Jim's Blog entry to get the full effect:  Jim Daniel's Blog

On with the checklist. You cannot and should not try to get all 10 of these steps completed in one day. Work your way through the list one step at a time. It may take you a week, it may take you six months. But one thing is for sure... as you check off each item on this list, your web-based income will grow, and grow, and grow...

WB01372_.gif (406 bytes)Select the proper niche for you...
In order to real have success you need to enjoy what you are doing. So only consider doing business in a topic you like. Consider your past experiences, interests and hobbies.
Then run them through this litmus test for niche selection.


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Get a domain name and put up a website or a blog...
An effective website or blog is a must in order to make a go of an online business. A domain name at a mere ten bucks or so a year tells potential customers you're serious about business. As for the site itself, you can create it with an easy to use template based web design program.
If you prefer a blog, simply use the web-based blogger.com or wordpress.com

WB01372_.gif (406 bytes)Give something away and grow your opt-in list...
At your blog or website, you absolutely must give something away! It can be an ebook, an email training series, an audio recording or even some video training. The key is to make sure it is something of value and that in exchange for it, you get the recipients email address. Your list will be your bread and butter. Not only can you use it to form relationships with your potential clients, you will be able to announce your new products and services and affiliate products and services.

WB01372_.gif (406 bytes)Sell something...
At your blog or website, talk about your niche, just like I'm doing right now. It doesn't matter how you share the info, via newsletter, blog posts, etc., just share it. And along with sharing your information you need to sell something. That's how websites make money. You can recommend related affiliate products/services for starters. Eventually, you'll want to come up with at least one product or service of your own, as that's the way to the highest profits.

WB01372_.gif (406 bytes)Accept credit cards...
Once you have something of your own to sell, you MUST be able to securely accept credit card orders. You can do it with a merchant account of your own, or use a service like 2Checkout or Paypal. Or, if your product is digital, you can use a service like Clickbank.

WB01372_.gif (406 bytes)Use proven, powerful sales copy...
Every business expert agrees on one thing... sales copy will make or break your business. The web is filled with superb websites containing outstanding products and services, that never make a profit. An effectively written sales letter or video could make the difference for many of those site but the owners simply do not realize that. If you are not versed in writing sales copy for the web, get a good online copywriting course or hire a professional, proven copywriter to do it for you.

WB01372_.gif (406 bytes)Utilize all the free website traffic strategies at your disposal...
Obviously you'll need website traffic before you can start making any money. There are tons of ways to get traffic without paying much, if any money. Some of the best strategies I've used include free traffic networks, search engines, affiliates and article/content sharing. All these grass roots strategies can bring targeted traffic, often at no cost. You'll find 15 of them in this recent issue of BizWeb eGazette.

WB01372_.gif (406 bytes)Set up an affiliate program...
Call it what you want -- an affiliate, associate or reseller program. Your site needs one! This allows other businesses to refer customers to your site and earn money. In turn, your marketing efforts are multiplied over and over. It's like hiring a giant sales force and paying them only when they make sales!

WB01372_.gif (406 bytes)Find joint venture partners...
Having an affiliate program in place is only the beginning. You need to fill that affiliate program database with super-affiliates! You can do that by regularly contacting potential partners and "making deals" with them. You promote their product or service and they promote yours. Give them a complimentary copy of your product and offer them a special commission rate. Let them know you will reciprocate their efforts. Joint ventures are a two way street and there are an unlimited number of potential JV partners out there. Never stop looking!

WB01372_.gif (406 bytes)Cross-promote for added profits...
You should regularly offer your customers products and services related to your own. Your best bet is to offer the products and services of your super-affiliates, as it is a great way to return the "favor" and create lasting business relationships. Also try to mix in products that create residual income for your company, such as web hosting services or membership sites.
















If you are at all unsure how to go about any of these steps, you might need some education. To that end, I've posted some really useful courses you might want to consider on my Recommended Courses page. As they say in the biz ..... just do it.




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